Now, the account has made headlines (and not in a flattering way) for using a name extremely similar to Ijeoma Oluo’s 2018 bestseller So You Want to Talk About Race. Posts include “What’s Happening Around the World,” “James Baldwin,” “Willful Ignorance,” and “History You Probably Didn’t Learn in School.” In just over a year, Natale’s Instagram earned enough attention to land a book deal from an imprint of Little, Brown. The account has the familiar color palette of soothing pastels and muted neutrals and nearly three million followers. It’s what Vox writer Terry Nguyen calls “ PowerPoint activism.” One of these accounts that skyrocketed to popularity was which is run by New-York based marketing consultant Jessica Natale. You’ve probably seen it on Instagram: a 10-image carousel of text and graphics that are probably set against a Canva-created backdrop. Last year’s summer of protests inspired a particular aesthetic of online activism.
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